LAW 101 Lecture 39: Registrable Marks
Document Summary
Madrid system of international registration of marks: (the madrid. Office: before the mark can be subject of an international application, it must have already been registered/applied for w/ u. s. patent & trademark. Office (pto): a change in ownership of a mark can be accomplished by a single filing, renewal is required every 10 yrs. by paying a single renewal fee, registrable marks: Trademark law categorizes marks along a spectrum of distinctiveness, based on their capacity to serve a source-identifying function. A mark is classified as: coined or fanciful (most distinctive, arbitrary, suggestive, descriptive, generic (least distinctive). Coined or fanciful, arbitrary, & suggestive marks may be registered on. Principal register under lanham act w/out producing actual evidence of source-identifying attribution or public perception of marks. Descriptive marks are those that convey an immediate idea of ingredients, qualities, or characteristics of goods/service: ex: sports illustrated - a sports magazine.
