PSYC 023 Lecture Notes - Lecture 29: Solomon Asch, Moe Williams, Negativity Bias
Document Summary
The characteristics we tend to see i others also change from time to time, depending on recent experiences. Priming- the tendency for frequently or recently used concepts to come to mind easily and influence the way we interpret: ex. 5 broad traits: extroversion, emotional stability, openness to experience, agreeableness, conscientious. One bad trait can ruin a persons reputation. Research participants read brief but praiseworthy evaluations of a person that focused only on competence and then only on warmth and they drew negative inferences about the dimension that was omitted. People are more sensitive to words like bomb, thief, shark, and cancer than baby, friend, and beach. Negative information weighs more heavily on the brain. Stigma of association even when a target persons relationship to the positive or negative other comes about by chance, not as a matter of choice, our first impressions are influenced.
