PSYCH 221 Lecture Notes - Lecture 3: Statistical Inference, Dependent And Independent Variables, Substance Abuse
21 Jan 2016
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As with any academic discipline the purpose of conducting research is tog ain knowledge. What do we do with that knowledge? o o o. Questions about social influence can be studied scientifically. First step; where did we come up with this question. See what fits and what doesn"t fit in your research from other. Social psychology (as with all academic disciplines) is cumulative o o. Social psychologists use their personal experiences to generate ideas research. Observing reality in some form and describing it. How many people walk on the right side. Measure at least 2 variables and measure between them. Tries not to influence the behavior of the group. Look at written/recorded record of a group of people to answer a. Race relations, and what it was like 100 years ago. The (+) and (-) of observaional method o o o o. Often the easiest and cheapest way to gather info (just sit there, watch, and record)
