PSYCH 221 Lecture Notes - Lecture 5: Inattentional Blindness, Embodied Cognition, Representativeness Heuristic
Document Summary
Mental structures used to organize knowledge about the social world around themes or subjects. Influence the information people notice, think about, and remember. Help us make sense of the world. Guide attention and memory: interpret things in a schema consistent matter, recall schema consistent things (even if they are not present, memory is a reconstructive process. The mind is not like a dvd or video tape (cannot remember exactly what happened) Accessible schemas: in the forefront of your mind. What makes schemas accessible: chronic accessibility: due to past experience, often important to self and more extreme on that dimension than average (living with an alcoholic) Chronic accessibility: often important to self and more extreme than average, accessible because related to current goal, goals alter what we notice (basketball example, accessible due to recent experiences. Needs to be subtle, for if obvious prime, then no effect or reverse effect (too aware of what happened: accessible due to culture.
