COM 10200 Lecture Notes - Lecture 14: Jonah Lehrer, Irving Janis, Toubou People
19 Oct 2017
School
Department
Course
Professor
Document Summary
Functional perspective on group decision-making: randy hirokawa, dean of arts & sciences, university of hawaii-hilo, dennis gouran, prof. of communication, penn state university. A personal word about em griffin"s island course. Four functions of effective decision-making: analysis of the problem, goal setting, identification of alternatives, evaluation of + and - . The role of communication: promotive, disruptive, counteractive. Brainstorming: the myth of its effectiveness (based on annals of ideas groupthink: the brainstorming myth by jonah lehrer, New yorker, january 30, 2012: historical background, creative ad-man in the 1940"s alex osborne, book: your creative power -1948. Brainstorming: from the book : chapter 33 of the book, he boasted that a team of 10 admen could generate 87 new ideas in 90 minutes for. How to organize a squad to create ideas how to advertise a new pharmacy. The key to brainstorming: the key idea in brainstorming: no criticism.
