MK 210 Lecture Notes - Lecture 3: Brie, Spreading Activation, Classical Conditioning
Document Summary
Learning (permanent change in behavior caused by experience) Behavioral learning theories (learning takes place as the result of responses to external events). Repetition (repeated exposures that increase the strength of stimulus-response associations and prevent the decay of these associations in memory). Stimulus discrimination (when a ucs doesn"t follow a stimulus similar to a cs). Frequent flyer programs: cognitive learning theory (stress the importance of internal mental processes), observational learning (watch the actions of others and note the reinforcements they receive). Modeling (the process of imitating the behavior of others). Attention must be directed to the appropriate model. Remember what the model says or does. Memory (process of acquiring information and storing it over time so it is available when we need it). Retrieval (information stored in memory is found as needed). Sensory memories (store the information we receive from our senses; temporary): capacity: high, duration: less than 1 second (vision), less than a few seconds (hearing).
