PS 101 Lecture Notes - Ion

• School: Quinnipiac University
• Department: Psychology
• Course: PS 101
• Professor: Melissa Gibbons

Document Summary

Chapter 3: social media has always had a negative connotation when it comes to the older generations. Now, with journalists expanding to mobile journalism, they"re starting to get a following on social media, creating a more positive outlook on each social media branch: key points to determine your brand. These key points help everyday journalists to build their brand on social media and the way they are perceived online. It"s important to build your brand because if you expand your following, you will grow your name to the public: creating a personal social media platform and a professional one. It"s important to keep the two seperate. (facebook is an exception. : creating a website will all professional content. It"s also important to keep all your platforms consistent for viewers to see, this way each of your viewers will follow all social media platforms that you run. Keep tweets, pictures, likes, and retweets consistent: on instagram, use every feature.