MKTG-310 Lecture Notes - Lecture 24: Jargon
11- research reporting and presentations
Learning objectives
• Understand why we communicating the research results is so important
• Describe the key sections of a good research report and oral presentation
Poorly communication results = project failure
Why is reporting so important?
• The presentation and/or report are often the only exposure many within the
organization have to the research
• Management decisions are often guided by the presentation or report
• A report serves as documentation of the research
o Why and how was it conducted?
o What were the conclusions and recommendations?
• The quality of the research is often judged on the quality of the reporting
• You eed to sell your results
o Want buy in
o Want future business
Getting started
• Who is your audience
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