04:189:101 Lecture Notes - Lecture 1: Preprint, Movable Type, Human Communication

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Linardopoulos

Document Summary

Defining communication communication vs. communications communication - process, communications - tools. What is communication: 126 definitions of communication. Key inventions: pre-print: sermons, 3200 bc: hieroglyphics, 1450: print, moveable type, 1840: photography, 1844: telegraph, 1880: gramophone, 1900: radio age and movies, 1939: television, 1990: internet. Interpersonal: group, mass, public address, organizational, non-verbal, health, family, political, public relations. Frame of reference: set of beliefs, values, what is important to you, no identical frames of reference, communication fallacy, moving up & down, messages become, leveled, condensed, embellished. Downward communication - in a corporate world, there are levels, 80% of a message is lost as you go from top to bottom. Codes: language (verbal) - spoken or written words, paralanguage (vocal) - tone, pitch, volume, nonverbal (visual) - eye contact. Importance of message: needs and abilities of receiver, feedback requirements, need for permanent record, cost, formality desired. Feedback - dynamic process, goes back and forth.