04:189:101 Lecture 3: Communication Theory Defined

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Linardopoulos

Document Summary

Personal theories: everyday experiences, taken for granted, private, stable. Scholarly theories: systematic observation/testing, questioned, public, subject to change. The backpack theory is an example of a personal theory. A speaker : discovers rational (logos), emotional (pathos) and ethical (ethos) proofs (pistis, arranges those proofs strategically, clothes the ideas in clear and compelling words, delivers the product appropriately, speaker, argument, speech, listeners, persuasive effect, one-way. Effect: source, message, channel, range of effects, one-way. Feedback: noise, feedback, source, message, receiver, one-way (mostly) Destination - decoder: field of experience, source, message, receiver, one-way. Katz & lazarsfeld (1955) (step 1) source - message - mass media - opinion leaders - (step 2) public. Interpersonal and mass: channel, message, receiver, opinion leaders, one-way (mediated) It starts with the receiver: communication doesn"t start with a center, our ability to process information is limited, receiver, meaning, feedback, circular (feedback)