04:189:101 Lecture Notes - Lecture 11: Episodic Memory, Autobiographical Memory, O. J. Simpson Murder Case

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Jenny Mandelbaum

Document Summary

Intro comm & info lecture 11- message reception/ perception. How do we see things? http://www. optical- illusionist. com/illusi ons/young-lady-or- old-woman-illusion: the same thing can be seen in two different ways, however it depends on how the person is viewing them. In the picture, a person can see either an old woman or a young lady. Interpretation: how do people understand certain things, the way that a person sees, hears or understands something is the interpretation of it, memory and retention, recall- active deliberate retrieval of information from memory, short/long term memory. Message influences: organization and how the message is constructed, novelty can make a difference, primacy (the first way you hear or see something will stick with you, recency (something heard or seen most recently will stick with you) Source influences: delivery, how a message is given influences it by either poorly constructed messages that can be misinterpreted or excellently constructed messages that allow for proper understanding, credibility.