04:189:102 Lecture Notes - Lecture 12: Stereotype, Patent Medicine, Shampoo

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:102
• Professor: Alptug

Document Summary

Early magazines refused to carry advertisements: until mid-18th century. After: 80% contained ads; land sales, transportation announcements; runaways. Earliest as agencies were newspaper space brokers: bought newspaper space, sold it to merchants. Volney palmer: prototype of the first ad agency in 1841. Ayer & son: first full-service modern ad agency, worked primarily for advertisers and product companies. Trademarks: manufacturers realized consumers would ask for their products specifically if they were distinctive and associated with quality. Advertising let manufacturers establish special identity for their products. 19th century ads created the impression of significant differences among products. Early and enduring brands: smith brothers - 1850s, campbell soup - 1869, quaker oats - 1877. Patent medicines: by the end of the 1800s, 1/6 of all print ads came from patent medicine and drug companies, patent medicine ads were often fraudulent. Federal food and drug act was passed in part due to patent medicine claims.