01:830:321 Lecture Notes - Lecture 7: Physical Attractiveness, Cognitive Dissonance, Social Proof
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When elaboration likelihood is high, attitude change occurs through the. On the basis of the positive or negative cognitive responses, attitude change may occur the generation of positive or negative cognitive responses to the message. When elaboration likelihood is low, attitude change occurs through the. Minimal generation of cognitive responses look for cues in the persuasion context. E. g. , something about the source of the message, something about the message itself, something in the context -- that allow us to make simple, low-effort inferences or associations. Features of the source of a message that can serve as persuasive cues. When people are in a good mood, they are more: Decisive , but with relatively little thought. Why might positive feelings activate the peripheral route. A positive emotional state is cognitively distracting. We become motivated not to spoil the mood. (cid:1445)how do i feel about it? (cid:1446) misattribution. Balance: occurs when we agree with people we like and when we disagree with.
