01:830:321 Lecture Notes - Lecture 4: Operant Conditioning, Classical Conditioning, Combined Oral Contraceptive Pill
Document Summary
Or mixed reaction to a person, object, or idea, expressed at some level of intensity (e. g. , love, like, dislike, detest) There are few things in which we truly feel neutral. When switch on a game (e. g. tennis match) you quickly pick sides, even if you don"t know the players. Beliefs about attitude object (pos & neg) Emotions and feelings the object triggers (pos & neg) Reaction toward the object (pos & neg actions) I visit the dentist twice a year. Person who places high value on egalitarianism. Desire to explain terrorist activities or the many lives lost in katrina. Attitude scale: a multiple-item questionnaire designed to measure a person"s attitude toward some object. 1 = not at all; 3 = somewhat; 5 = very much. I would mind if a black family moved next door . Women should stay home and not worry about having a career . Men should be in charge of all major decisions .
