01:920:103 Lecture 3: Chapter 3
12 Aug 2016
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Claimsmakers: outsiders, are not close to sources of power, activists - people ghting for a cause for many reasons, activists attract attention of media, because the media is an important audience to. Insiders: already close to sources of power, lobbyists/interest groups/pressure groups - small, highly organized groups for a cause. Activists are part of social movements: overarching (includes many themes) large-scale causes for social change. Smo (social media organizations): smaller, more narrowly focused. Reasons for inertia: complacent/status-quo, powerful want to retain control. Social movements (3 main themes: framing: claims are drawn from a larger cultural context, provide a structure. Alignment: using people"s hopes, dreams, etc. the more likely you are to join a movement. Frame alignment: activists adjust their frames to the way possible new recruits think. Master frames : broad way of understanding issues that can t many different situations (e. g. holocaust, apartheid)
