01:920:311 Lecture Notes - Lecture 19: Ethnography, Social Experiment, Content Analysis
29 Nov 2018
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Interviews (in depth/qualitative): inductive method, take an open ended view of things to see what you will find out: strength. Inaccuracy - peoples report of how they would behave. Intentional tell you want you want to hear: unintentional don"t have a very good estimate of how they behave over optimistic self-image, low causality can"t control for things. Infer things when direct observational evidence is unobtainable. If you find things that don"t fit it: hybrid between inductive and deductive; more adaptable than other deductive methods. Surveys: strengths (similar to interviewing, highest generalizability of any method, higher efficient - easier to get larger sample size cost per responded is low, high standardization, everyone answering the same questions, enables us to make statistical analysis. Identify linkages among things that respondents themselves may be unaware of: past information. Interviews: open ended question suited for qualitative asking for a description: get past information through ones life.
