B A 310 Lecture Notes - Lecture 2: Tangled, Decision-Making
Document Summary
Understanding cultural differences is important whether you"re selling to ethnic markets in your own home country or selling to new markets in different countries. Culture also impacts you if you"re sourcing from different countries, because culture impacts communications. Too often, people send the wrong signals or receive the wrong messages; as a result, people get tangled in the cultural web. Even in today"s global world, there are wide cultural differences and these differences influence how people do business and can determine whether business objectives are met. How to physically and verbally meet and interact.
