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COMM 103 (29)
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Lecture 14

COMM 103 Lecture 14: ch 3 notes - comm
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Department
Communication
Course
COMM 103
Professor
Rapp
Semester
Spring

Description
Perceiving Ourselves and Others – Ch 3 “But, y’all can see me now ‘cause you don’t see with your eye – you perceive with your mind.” -- Gorillaz, “Clint Eastwood” How We Perceive Others • perception o how we form our impressions and evaluations of others o active process of selecting, organizing, and interpreting information about people, objects, events, and/or situations in order to create meaning • there are 3 stages o selection – what we choose to pay attention to; we notice things that are bright, loud, intense, unusual o organization – how we classify the information we selected ▪ physical constructs – appearance = height, body shape, attractive ▪ role constructs – social & professional roles = mom, plumber ▪ interaction constructs – behavior = outgoing, shy ▪ psychological constructs – thoughts & feelings = angry, confident o interpretation – assigning meaning to information that we selected and organized • Textbook Notes – Chapter 3 How We Perceive Others • perception – the process of making meaning from environmental experiences • perception is a process o selection – the process of paying attention to a certain stimulus o organization – the process of categorizing information that has been selected for attention ▪ perceptual schema – a mental framework for organizing information • physical constructs • role constructs • interaction constructs • psychological constructs o interpretation – the process of assigning meaning to information that has been selected for attention and organized • we commonly misperceive others’ communication behaviors o cultures and co-cultures influence perceptions o stereotypes influence perceptions ▪ stereotype – a generalization about a group or category of people that is applied to individual members of that group o primacy and recency effects influence perceptions ▪ primary effect – the tendency to emphasize the first impression over later impressions when forming a perception ▪ recency effect – the tendency to emphasize the most recent impression over earlier impressions when forming a perception o perceptual sets influence perceptions ▪ perceptual set – a person’s predisposition to perceive only what he or she wants
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