SOC 104 Lecture Notes - Lecture 12: Santa Barbara City College, Availability Heuristic, Representativeness Heuristic
Document Summary
Self-fulfilling prophecies: we have expectations (schemas) about other people. = role schema: these expectations can influence how we act toward these people, these actions can cause these people to act in ways that are consistent with our expectations. Academic success - rosenthal and jacobson (1968) - pygmalion effect: Told teachers half the kids (randomly selected) were bloomers and the other half weren"t. But the bloomer kids did better by the end of the year. Teenage drinking behavior - madon, willard, guyl, trudeau, and spoth (2006): Asked mothers to rate the likelihood that their child would drink at 4 different times - when the same child was in grade 6, grade 7, grade 8, grade 10, and grade 12. Mental shortcuts are efficient; however, and usually lead to good decisions in a reasonable amount of time. Sometimes there are too many schemas that could and it is not clear which one to use.
