BUS5 187 Lecture Notes - Lecture 3: Nationstates
How Do Cultural Differences Affect International Business?
•Understanding and adapting to the local cultural is important international
companies
–cross-cultural literacy - an understanding of how cultural differences
across and within nations can affect the way in which business is
practiced
•cross-cultural literacy is important for business success
•A relationship may exist between culture and the costs of doing business in a
country or region
•MNEs can be agents of cultural change
–McDonald’s
What Is Culture?
•Culture - a system of values and norms that are shared among a group of
people and that when taken together constitute a design for living
where
–values are abstract ideas about what a group believes to be good, right,
and desirable
–norms are the social rules and guidelines that prescribe appropriate
behavior in particular situations
•Society - a group of people who share a common set of values and norms
What Are Values And Norms?
•Values provide the context within which a society’s norms are established and
justified and form the bedrock of a culture
•Norms include
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Document Summary
How do cultural differences affect international business: understanding and adapting to the local cultural is important international companies. What is culture: culture - a system of values and norms that are shared among a group of people and that when taken together constitute a design for living where. Values are abstract ideas about what a group believes to be good, right, and desirable. Norms are the social rules and guidelines that prescribe appropriate behavior in particular situations: society - a group of people who share a common set of values and norms. What are values and norms: values provide the context within which a society"s norms are established and justified and form the bedrock of a culture, norms include. Folkways - the routine conventions of everyday life e. g. japanese business card exchange. Mores - norms that are seen as central to the functioning of a society and to its social life.
