BUS 302 Lecture Notes - Lecture 6: Viral Phenomenon

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: Ethan Pew

Document Summary

Social currency: the more cool things that you know about, the more you have to share about, you have a certain status compared to others on social networks, cool points . Triggers: stimuli in your environment that causes you to remember something, stimuli may cause you to have associations with certain content or products. These stimuli later act as cues that will make you remember the content or the product. Emotions: often think that positive emotions is what creates viral content but there are negative emotions that create viral content, high arousal content greater virality. Public: needs to be publicly accessible in order for it to go viral. Practical value: useful, does this create value for some end user, if irrelevant, annoying, no value, then less likely to see content to go viral. Concept of virality thought to start from one source and then continuously shared from one person to another until this network of diffusion is large.