PSY 348 Lecture Notes - Lecture 6: Eval, Processing Fluency, Stroop Effect
8 Feb 2018
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Document Summary
Information-processing conflict (co-activation of incompatible responses) engage cognitive control. Co activation of incompatible responses also suggests discrepancy & likely error. Therefore information processing conflict = negative affective signal. Goal-related discrepancies and affect (carver & scheier, 1990) In order for us to achieve some desired output, have to measure where we are based on certain criteria. Have reference and comparator if there is discrepancy some sort of output. All emotions come from this simple mechanism. Winkielman"s processing fluency: 25 ms primed visual match increases liking, prime with uncolored visual stim, and then showed a colored stim. We like the colored one that was previously primed (uncolored grapes and butterfly, shown colored grapes, judge colored grapes more favorably if primed with uncolored grapes) Conceptual priming: anchor judged more favorably after ship than hill prime. Conflicts as aversive signals (dreisbach & fischer, 2012)
