MKT 505 Lecture Notes - Lecture 5: Business Communication, Strayer University, Communication Problems
Document Summary
Knowledge in integrated business communication is essential to perfect management of a business" internal and external communications. It is a decisive and strategic success factor of enterprises, both national and international, and non-profit organizations as well as public administrations. Besides reducing operation costs, integrated communication improves the impact of communication and also strengthens competitive profile of a business, (schultz, The most important communication issues to face as i embark upon my career as a future executive. I will face the issue of business communication system structure that is very significant for the success of the business. I will need to have a good communication system that is less complex and easy to integrate with other systems for the purpose business growth (schultz, tennenbaun, & lauterborn, 2014). I will also face the issue of information clarity to ensure that all the emails sent or received as well the phone calls are clear enough to avoid any misunderstanding.
