MARK 462 Lecture Notes - Lecture 1: Unique Selling Proposition, Multinational Corporation, Political Philosophy
29 Aug 2016
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Two or three essay questions chapter 1 to 9. 50% comes from theory and 50% comes from practical application (why) Financial aspect labor costs, interest rates, exchange rates, and economies of scale making at a fast pace your innovations obsolete. Related and supporting industries: suppliers close to producers. Firm strategy, structure and rivalry understand what you are getting into government and trade regulations. In order to satisfy the needs of individuals and organizations. If you open a production facility in that country, the process becomes different. Global communication networks and global media cheaper to use outside source than have your own in house team. If have in house teams, may become stale because always the same idea and people around. Demographics - way to anticipate what"s going to happen in the country. National sovereignty when getting into another country, you provoke change. Everything a marketer does is change (whatever change might be)
