I INF 453 Lecture Notes - Lecture 9: Mark Zuckerberg, Microtargeting, Leave.Eu
2 Jun 2018
School
Department
Course
Professor
FACEBOOK Privacy issues Example
March 17, 2018: Cambridge Analytica story broke
ā¢The Loī
¶doī
¶ Oīseīīeī & Neī Yoīk Tiī
µes
ā¢Aīīuiīed data oī
¶ ī“ī³,ī¬ī¬ī¬,ī¬ī¬ī¬ Faīeīook useīs
ā¦ ī±ī¬ ī
µillioī
¶ iī
¶itially īepoīted, lateī īeīised
ā¢Used data to pīofile aī
¶d taīget speīifiī people to influence political views
ā¢īDaīk adsī
ā¢Eī
¶īagiī
¶g headliī
¶es
Caī
µīīidge Aī
¶alytiīaī¾foīī
µeīly āCL Gīoupīæā¦
ā¢Cīeated a Faīeīook app iī
¶ ī®ī¬īī°: īThis is youī Digital Lifeī
ā¢Colleīted data oī
¶ ī®ī³ī¬,ī¬ī¬ī¬ īoluī
¶teeīs foī a study
ā¢Reīeiīed īoī
µpeī
¶satioī
¶
ā¢App ī
¶ot oī
¶ly collected data on volunteers, but all Facebook users they had access to: their
friends
ā¢Coī
¶tīaīted īy the Tīuī
µp īaī
µpaigī
¶ to ī
µaī
¶age soīial ī
µedia
ā¢Psyīhogīaphiī Pīofiles
ā¢Raī
¶kiī
¶gs iī
¶ īuīīeī
¶t politiīal issues
ā¢Caī
µīīidge Aī
¶alytiīa īlaiī
µed īā¦ī°,ī¬ī¬ī¬ to ī±,ī¬ī¬ī¬ data poiī
¶ts oī
¶ ī
µost Uā īoteīsā¦ī
Tools:
īDaīk Adsī
ā¢Misleadiī
¶g headliī
¶es -Designed to outrage, sway opinions
2010 -Faīeīook lauī
¶īhes Opeī
¶ Gīaph: alloīs deīs to īeīuest useī ī¾aī
¶d useīās fīieī
¶dsīæ data
2011 -FTC and Facebook sign a consent decree: no sharing user data without consent
2013 āSLC Group founds Cambridge Analytica
ā¢Thisisyouīdigitallife
ā¢Faīeīook app īīeated īy Aleksaī
¶dī Kogaī
¶
ā¢Aī
¶sīeī īuestioī
¶s foī a psyīhologiīal pīofile
2014 āFaīeīook īule īhaī
¶ges liī
µit deī aīīess, aī
¶d stop aīīess to useīās fīieī
¶ds data
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
March 17, 2018: cambridge analytica story broke: the lo(cid:374)do(cid:374) o(cid:271)se(cid:396)(cid:448)e(cid:396) & ne(cid:449) yo(cid:396)k ti(cid:373)es, a(cid:272)(cid:395)ui(cid:396)ed data o(cid:374) (cid:1012)(cid:1011),(cid:1004)(cid:1004)(cid:1004),(cid:1004)(cid:1004)(cid:1004) fa(cid:272)e(cid:271)ook use(cid:396)s. (cid:1009)(cid:1004) (cid:373)illio(cid:374) i(cid:374)itially (cid:396)epo(cid:396)ted, late(cid:396) (cid:396)e(cid:448)ised: used data to p(cid:396)ofile a(cid:374)d ta(cid:396)get spe(cid:272)ifi(cid:272) people to influence political views, (cid:862)da(cid:396)k ads(cid:863, e(cid:374)(cid:396)agi(cid:374)g headli(cid:374)es. Tools: (cid:862)da(cid:396)k ads(cid:863: misleadi(cid:374)g headli(cid:374)es -designed to outrage, sway opinions. 2010 -fa(cid:272)e(cid:271)ook lau(cid:374)(cid:272)hes ope(cid:374) g(cid:396)aph: allo(cid:449)s de(cid:448)s to (cid:396)e(cid:395)uest use(cid:396) (cid:894)a(cid:374)d use(cid:396)"s f(cid:396)ie(cid:374)ds(cid:895) data. 2011 -ftc and facebook sign a consent decree: no sharing user data without consent. 2013 slc group founds cambridge analytica: thisisyou(cid:396)digitallife, fa(cid:272)e(cid:271)ook app (cid:272)(cid:396)eated (cid:271)y aleksa(cid:374)d(cid:396) koga(cid:374, a(cid:374)s(cid:449)e(cid:396) (cid:395)uestio(cid:374)s fo(cid:396) a psy(cid:272)hologi(cid:272)al p(cid:396)ofile. 2014 fa(cid:272)e(cid:271)ook (cid:396)ule (cid:272)ha(cid:374)ges li(cid:373)it de(cid:448) a(cid:272)(cid:272)ess, a(cid:374)d stop a(cid:272)(cid:272)ess to use(cid:396)"s f(cid:396)ie(cid:374)ds data. Cambridge analytica receives facebook user data from researcher, aleksandr kogan: violates te(cid:396)(cid:373)s of use, ca(cid:373)(cid:271)(cid:396)idge a(cid:374)alyti(cid:272)a (cid:449)o(cid:396)ks o(cid:374) (cid:1006)(cid:1004)(cid:1005)(cid:1008) u ele(cid:272)tio(cid:374)s, ch(cid:396)istophe(cid:396) wylie lea(cid:448)es ca(cid:373)(cid:271)(cid:396)idge a(cid:374)alyti(cid:272)a, futu(cid:396)e (cid:449)histle(cid:271)lo(cid:449)e(cid:396)
