COM 107 Lecture Notes - Lecture 1: Facebook Platform, Citizen Journalism, News Values
3 May 2016
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Document Summary
Cultural (ritual) model says communication is the co-production of meaning that results when an individual or group uses language strategies and symbols to make audiences identify with them. Linear transmission model of communications assumes the medium doesn"t matter. The process also allows for feedback, in which citizens and consumers can return messages to senders or gatekeepers through phone calls, e-mail, web posting, talk shows, or letters to the editors. Meaning is best understood as being conveyed or transmitted directly. Communication doesn"t happen without a source (verbal / visual symbols) and an audience (with emotions, needs, reason) forming to identify. Consumer (cigarette) (cid:0) (rugged individualism, cultural symbols) (cid:0) (cowboy) (cid:0) (rugged individualism) Culture: the totality of human products, knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by a human being. The essence of culture - the creation and sharing of meanings in a society of people. High culture considered more sophisticated, associated with higher socio-economic status.
