MAR 301 Lecture Notes - Lecture 6: Selective Exposure Theory
Document Summary
***quiz: next week: true/false and multiple choice definition and conceptual questions. Individual influences (personal factors) on consumer buying decisions: Tastes in food, clothing, cars, furniture, and recreation often change with age. Consumption patterns of single and married individuals are different. The presence of young children again influences consumption patterns personal factors: occupation affects the goods and services bought by consumers economic situation includes trends in: Interest rates personality refers to the unique psychological characteristics that lead to consistent and lasting responses to the consumers environment described in terms of traits self-concept tells how consumers percieve themselves (ideal or real self image) Selective attention (exposure): is the tendency for people to screen out most of the information to which they are exposed. Selective distortion: is the tendency for people to interpret information in a way that will support what they already believe.
