SPM 325 Lecture Notes - Lecture 3: Dak Prescott, Serena Williams, Aaron Rodgers

• School: Syracuse University
• Department: Sport Management
• Course: SPM 325
• Professor: Dennis Deninger

Document Summary

A: generate favorable publicity and minimize unfavorable publicity, communications is an e ective brand building tool. It creates interest and inventory that can generate revenue. Communications connections: all components combine in the fan"s mind to form a personal representation of each sports product, each core element and product extension of sport provides an opportunity for communication. It"s the responsibility of the communications and marketing teams to put them to use for the advantage of the sports organization. What are you decision factors : buying a ticket / attending in person, schedule, record, stars, price, seat, facility, weather, tra c, parking, food, watching on tv, schedule, access to game feed, matchup, stars, pictures, analysis, audio, commentators. Fan engagement 365 days a year: crm = costumer relationship management, mange your company"s interaction with current and potential costumers, study data about costumer history using a broad range of communications channels.