ALED 301 Lecture Notes - Lecture 20: Wendy Kopp, Mervyn Davies, Egocentrism
15 Nov 2017
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Ceo best buy previously called sound of music. Change structure of electronic stores to not have commission. President of number one bank in world. Wanted to build an organization that had a heart and soul. Ritz carlton hotel ceo 90% of brand is emotional. Strengths = maximizer, woo, arranger, activator, significance. Wanted to change worlds greatest brand to new level of excellence. We have a preference to surround ourselves with people who are like us. We use the same neural pathways to think about us as we do about others. Go for things that are consistent and habitual. Not deeply motivated to discover our weaknesses or self-deception. It is natural tendency; some of it is self-preservation. Do not seek new modes of thinking. We often accept things as right/correct if fostered by social groups we are in. Both cause us to conform without thinking. Both happen because we do no think critically about these choices.
