ANTH 205 Lecture 2: AnthroLecture2 1.24.17
21 Feb 2017
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Acquired, taught by other people, but not biological. Vertical : from the independent to the dependent generation. More active in certain realms than others. Language, religion/belief systems, kinship/family, strongly held core values. These realms of culture tend to change more slowly. Most active in different realms of culture. Oblique : one to many (the media, advertisements) One person (mlk, ghandi, hitler) can have dramatic effect on a culture. Idea to market as mouthwash: bad breath is unclean. If you don"t use this product, social ills will occur to you . Abtosis = (created by pepsi) bad breath. Caused clean revolution shampoos, disposable diapers. Huge amount of ads today have to do with hygiene. If you use our product, social benefits will follow . Everyone participates, is egalitarian, must be transmitted from one person to the next. 9/11 and airports, football games, concerts, security = response to a critical event. Speed of change and vertical vs horizontal transmission.
