HLTH 334 Lecture Notes - Lecture 2: Bubble Bath, Deodorant, Hair Coloring
Document Summary
Consumer: a person who uses goods and services. Consumer health: encompasses all aspects of the marketplace related to the purchase of health products and services. Health information is voluminous and must be communicated. Increases in number of health issues vying for attention. Increase in consumer demands for more and better quality health information. Increases in sophistication of marketing and sales techniques. Even well-trained health professions have difficulty sorting out what is accurate and what. The media have tremendous influence with four main functions: Fast breaking news should be regarded cautiously as should any advertising. Fear of getting old (youth and beauty aids, magnets, and some type of over-the- counter products) Fear of gaining weight (diet pills and potions, exercise devices) Fear of losing the mind (self-help tapes and gadgets) Fear of medicine (homeopathic products and herbs) They understand the logic of science and why scientific testing is needed to test and to determine which theories and practices are valid.
