MUSC 226 Lecture Notes - Lecture 7: Sesac, Marketing Strategy, Bill Haley
26 Sep 2017
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Performing right organization: examples ascap, bmi, sesac (european, created to regulate royalties for public performances; known as licenses, largest- ascap (american society for composers, authors, and publishers), created in. 1914: bmi created as competition for ascap, focused on radio play. Ascap and bmi: venues, broadcasters must purchase licenses through these companies to play music, purchase blanket licenses that cover all music by all people these companies represent, copyright owners are paid royalties, ascap pays through survey and extrapolation. Performing rights organizations: continued to grow with television, fusing of different media; radio, record players, cinema, after ww2, record companies expand, still important today, have had to adapt to changing technologies. Alan freed: american disc jockey in oh, later nyc, moondog show- played r&b by aa artists by request of listeners, why might he do this, marketing strategy. Just called the records something else- rock n roll: both embrace and distances itself from aa roots, racially mixed audience, but faced considerable backlash.
