ADV 2151 Lecture Notes - Lecture 9: Alexey Brodovitch, Massimo Vignelli, Bradbury Thompson
5 May 2018
School
Department
Course
Professor
• Alexey Brodovitch
o Born in Russia in 1898, Alexey Brodovitch moved to the United States in 1930. In
1934 he began working for Harper's Bazaar, under the inspiring editor, Carmel
“o. He spet earl 25 ears at the oa’s fashio agazie, ultiatel
iflueig the professio for future geeratios. Brodoith’s ork at Harper's
Bazaar was more in-depth and all encompassing than what previous art
diretor’s had doe; He ot ol arraged photos, illustratios ad tet o the
page, but he conceived and commissioned all graphic art - including helping start
the careers of photographers Richard Avedon and Irving Penn. His role at the
magazine is now the model that contemporary profession of Art Direction is
based on.
• Bradbury Thompson
o A native of Topeka, Kansas, Bradbury Thompson left the Great Plains for the big
city life of NYC, as you do when you're a creative. He worked for 60 years in NYC,
for companies like Rogers, Kellog and Stillson, the magazine Mademoiselle and
the West and Co. Paper Corporation and also taught at Yale. Thompson's work is
distinguished by his talent for color, composition and understanding of the
power of letter forms. His close relationship with the printing process is evident
by his use of color overlays, which gives his work a refreshing energy.
• Milton Glaser
o There’s o dout that ou’e see Milto Glaser’s ork. He fouded Ne York
Magazine with Clay Felker and created the I <3 NY logo that every tourist
annoyingly proudly wears. Born in 1929, Glaser attended the Cooper Union and
was a Fulbright scholar, traveling to the Academy of Fine Arts in Bologna, Italy to
study. In 1954 he co-founded Push-Pin Studios with Reynold Ruffins, Seymore
Chawst and Edward Sorel, In 1963 Glaser and Felker founded New York
Magazine and in 1983 he and Walter Bernard formed WBMG; a publication
desig fir ith lietele like LA Ties, Bosto Gloe, Tie, AdWeek ad Brill’s
Content.
• Cipe Pineles
o Cipe Pineles began her designer career assisting M.F. Agha at Vogue (a direct
rival of Alexey Brodovitch) and Vanity Fair. She worked hard to develop the
magazine – employing the best talent of the day including another creative on
our list, Herbert Matter, despite her publisher's lack of support for the magazine.
After Glamour, Pineles took over the reigns at Seventeen, finding founder and
editor Hele Valeties’s issio to eduate tee girls a ki to her o, she
pushed the magazine to greatness by utilizing the best artists available to them.
“he as the first oa to e asked to joi the Art Diretor’s Club and was later
inducted to their Hall of Fame
• Herbert Matter
o A Swiss native, Herbert Matter moved to Paris to pursue his academic goals. In
1932 Matter was expelled from France for having improper papers and returned
to Switzerland, taking up work as a poster designer for the Swiss Tourist Office
where he created some of his most notable work. Matter travelled to the U.S. by
find more resources at oneclass.com
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Document Summary
Alexey brodovitch, born in russia in 1898, alexey brodovitch moved to the united states in 1930. 1934 he began working for harper"s bazaar, under the inspiring editor, carmel. He spe(cid:374)t (cid:374)earl(cid:455) 25 (cid:455)ears at the (cid:449)o(cid:373)a(cid:374)"s fashio(cid:374) (cid:373)agazi(cid:374)e, ulti(cid:373)atel(cid:455) i(cid:374)flue(cid:374)(cid:272)i(cid:374)g the professio(cid:374) for future ge(cid:374)eratio(cid:374)s. brodo(cid:448)it(cid:272)h"s (cid:449)ork at harper"s. He worked for 60 years in nyc, for companies like rogers, kellog and stillson, the magazine mademoiselle and the west and co. paper corporation and also taught at yale. Thompson"s work is distinguished by his talent for color, composition and understanding of the power of letter forms. His close relationship with the printing process is evident by his use of color overlays, which gives his work a refreshing energy: milton glaser, there"s (cid:374)o dou(cid:271)t that (cid:455)ou"(cid:448)e see(cid:374) milto(cid:374) glaser"s (cid:449)ork. Magazine with clay felker and created the i <3 ny logo that every tourist annoyingly proudly wears.
