ADV 2151 Lecture Notes - Lecture 15: Apple Inc., Buzzword
5 May 2018
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• Weloe to the 80’s
o Television advertising targeted new consumers—children.
o Advertisements during Saturday morning cartoons were popular, as
were shows based on kids' toys (like G.I. Joe and My Little Pony).
o Commercials also went big budget by hiring major directors to create
ads, suh as Ridley “ott’s ad for Apple Coputers.
• Toys Toys Toys
o Toys’R’Us - https://www.youtube.com/watch?v=VJJ-ZLdrTwY
o Star Wars - https://www.youtube.com/watch?v=2vEohdaKFEE
o Transformers -
https://www.youtube.com/watch?v=hS4mi9Xj0UY&list=PL1A5A6921
ECDA7813
• 1984 - Apple’s “uper Bowl AD
o https://www.youtube.com/watch?v=2zfqw8nhUwA
• The 1990s
o By the 1990s there were major changes in television advertising.
o The typical hour-long program contained up to 19 minutes of
advertising space
o Advertisers began to vie for viewers' attention by hiring popular
actors and characters to star in commercials
o Coors Light - https://www.youtube.com/watch?v=Mb3h7Q3YkoM
o Sprite - https://www.youtube.com/watch?v=wWXtFlvYpvc
• Trends that are changing TV advertising
o Nearly half of all smartphone owners use their devices as second
screens while watching TV.
o Tailor your ADs to very specific demographics
o 'Addressable' is the hot new buzzword in TV. Addressable ad systems
serve up ads based on consumer demographics.
o https://www.youtube.com/watch?v=jb3tf3eCMpk
• What Makes A TV Commercial Memorable And Effective?
o Humor almost always works.
o Use a taglie ad jigle
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