MKTG 2101 Lecture Notes - Lecture 5: Apple Music, Spotify, User Friendly

• School: Temple University
• Department: Marketing
• Course: MKTG 2101
• Professor: thompson

Document Summary

Strengths: can create up to 100 different stations, two subscription plans allow people to purchase the package that works best for them, ability to find artists you never knew existed but will probably like. Weaknesses: only free for up to 40 hours, smaller music selection in comparison to other streaming platforms. Strengths: had the most subscribers in 2016, lower prices compared to other streaming platforms, considered the most user-friendly digital music service. Weaknesses: music library is still limited by artists who refuse to publish their catalogs on. Spotify"s service: over-advertise premium subscriptions which could turn away some customers. Threats: free methods of listening to music (youtube, traditional radio, competition from other streaming platforms, revenue and profits remain low, as the service attempts to both appease consumers. Strengths: the software comes pre-installed on all apple music devices, allows you to watch videos with advertisement, free three month trial, weaknesses, does not offer free ad-supported version.