MSP 1021 Lecture Notes - Lecture 2: Organism

• School: Temple University
• Department: Media Studies & Production
• Course: MSP 1021
• Professor: Barry Vacker

Document Summary

Media technologies are not neutral: function to alter, modify, change, transition, consciousness and culture, alters modes of thinking, modes of society, no human is immune/untouched/unchanged. Moore"s law: exponential increase in computing power, period doubling computers double in power, half in price, smaller size. Every 18-24 months the power or computer/network doubles. Evolution of information: organism: virus bacteria amoeba human dna, bit of information: 10,000 bits/page 1 million bits/100 page, personal computers are at tb, human brain = 100 tb. Marshall mcluhan: the medium is the message/massage, media technology has more impact on consciousness that the content of the media. Ex: all the things on tv are not as impactful as tv. Similar to how technology replaces older technology. Car first paved road highway system fast food . Suburbia/distribution/fossil fuel addiction global warming stemmed from car innovation. Internet uses 10% of all electricity consumed: media technology and globalization do not care about borders or nations.