PSY 2401 Lecture Notes - Lecture 7: Social Proof, Social Influence, Dan Ariely
31 Oct 2018
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Change in behavior due to the real or imagined influence of others. Example: when you are with your friends, your body posture and language might be similar to your friends. When people who slightly mimic other people we tend to like them more. A reason why people like to be around others who are happy. The tendency to change to be consistent with group norms. The real definition of informational social influence: Conformity resulting when a person believes others are correct. Put participants in a completely dark room, except there was a little dot of light, and the participants had to estimate how far (in inches) the little dot moved. Stage 2 (participants were put in with a group to do the same task and they were speaking out loud) The participants did the task again, by themselves, and their answer didn"t change because they truly believe that the group answer was more correct.
