STHM 3428 Lecture Notes - Lecture 8: Local Exchange Trading System, Psych, The Extra Mile

• School: Temple University
• Department: Tourism & Hospitality Management
• Course: STHM 3428
• Professor: Ira Rosen

Document Summary

Negotiations: understand what you have to sell, create a hit list, draft your proposal, sell it. Keep repeating this to yourself: sponsorship is an investment, in cash and/or in kind in return for access to exploitable business potential associated with an event or highly publicized entity. Key thing to remember is that the cost of an activity is irrelevant to your buyer! The buyer interested in the value of what they receive in the way of benefits to them! Know your property: understand what you have to sell, recognize everything you have, realize what you"re selling. Know your potential sponsor: understand your sponsor, do your homework on what your sponsor is looking for. Know how to be an effective presenter: learn presentation skills. Know when to shut up k. i. s. s. Be prepared to answer questions: do not make up an answer. If you don"t know, let them know when you find out.