Marketing MKT 3343 Lecture Notes - Lecture 1: Customer Relationship Management, Relationship Marketing, Walkman
1 Feb 2018
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Point of light: never attribute to malice that which can be explained by incompetence. Chapter 1: creating customer relationships and value through marketing. It discusses some of the basic vocabulary that we will use throughout the semester, the different types of buyers, and the responsibility that those in marketing have toward the people they serve. You are already a marketing expert but only on the buying side. You have been involved in thousands of buying decisions, and probably at least a few selling decisions. You"re involved in it every day when you interact with other people. There is much more to it than simply letting people know what you have to sell and setting the price. Most people think of marketing as another word for. Selling, or advertising. it does include selling and advertising, but there is much more to it than just those two elements. Many times even the experts" don"t know as much as they think they know.
