Marketing MKT 3343 Lecture Notes - Lecture 2: Chief Executive Officer, Archer Daniels Midland, American Cancer Society
1 Feb 2018
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Point of light: you can sheer a sheep for many years, but you can skin him only once. Chapter 2: developing successful marketing and organizational strategies. An organization is a legal entity of people who share a common mission. This motivates them to develop offerings (products, services, or ideas) that create value for both the organization and its customers by satisfying customer needs and wants. 3 today"s organizations can be divided into business firms and nonprofit organizations. In contrast, a nonprofit organization is a nongovernmental organization that serves its customers but does not have profit as an organizational goal. Instead, its goals may be operational efficiency or client satisfaction. Government organizations and agencies do not have profit as a goal, but they are a separate category from non-profit organizations. Examples of non-profit organizations: red cross, american cancer society, big brothers / big sisters, churches. Organizations that develop similar offerings create an industry, such as the computer industry or the automobile industry.
