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Class Notes for MKTG 207
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MKTG 207 Lecture Notes - Lecture 8: Psychographic
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MKTG 207 Lecture 7: Chapter 6, 4 Reading & Review Questions
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MKTG 207 Lecture Notes - Lecture 6: Switching Barriers
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MKTG 207 Lecture Notes - Lecture 5: Store Brand, Marketing Mix
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MKTG 207 Lecture Notes - Lecture 4: Brand Loyalty, Web Banner
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MKTG 207 Lecture Notes - Lecture 3: Belongingness
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MKTG 207 Lecture Notes - Lecture 2: Episodic Memory, Memory Span, Classical Conditioning
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MKTG 207 Lecture Notes - Lecture 1: Classical Conditioning
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MKTG 207 Lecture Notes - Lecture 10: Guanxi
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