COMM 201 Lecture Notes - Lecture 20: Consubstantiation, Thick Description, Enthymeme
4 Oct 2016
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Document Summary
Cognitive dissonance inconsistencies in a person"s thoughts/beliefs and behaviors that cause discomfort/distress. People want to reduce dissonance and do so by changing their beliefs or behaviors. The amount of dissonance a person experiences is circumstantial i. e. the more important the situation, the more dissonance. Selective exposure seeking out information that confirms one"s beliefs. Post decision dissonance seeking out reassurance from people around us. Longer it takes to reach a decision, more pdd. Minimum justification hypothesis the best way to change the attitudes of other people is to offer just. Enough incentive. i. e. if you offer too much, they won"t change their attitude. If you offer too little, it will entrench their attitude. Positive bias spotting the positive qualities of each alternative is more important than focusing on negative qualities. Negative bias spotting the downside of each alternative is more important than identifying its positive qualities. Promotive - communication that focuses on the four functions.
