KNES 472 Lecture Notes - Lecture 2: Swot Analysis
Document Summary
Straight-forward model that analyzes strengths, weaknesses, opportunities, and threats to create the foundation for a marketing strategy. Highly useful for developing and confirming your organizational goals. Goal: identify and assign all significant factors that could positively or negatively impact success to one of the 4 categories, providing an in- depth look at your businesses. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of swot analysis: strengths, weaknesses, opportunities threats. Examines the strategic position of an organization from the inside (strengths and weaknesses) and the outside (opportunities and threats). Positive attributes internal to the organization and within your control: weaknesses: Factors within your control that detract from your ability to obtain or maintain a competitive edge. Encapsulate the negative internal aspects to your business that diminish the overall value your products or services provide.
