KNES 472 Lecture 6: Pricing-4

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27 Feb 2020
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Demand represents how many units of a sport product will be wanted by the market at a certain price. Usually the higher the price for a product, the fewer goods or services consumers will want. Equally,thelowerthe price,the more goods and services customers will want. Product demand is also influenced by product substitutes and complements. Supply represent the quantity of a product that is available on the market at a certain price. The higher the price of a product, the greater the returns. When the price is higher, other organizations may copy. The volume of a product supplied to the market will also be influenced by other factors: Consumers" expectations about future prices and technology. Consumer sensitivity to price change is also affected by the perceived value of the product. If consumers believe that a sport product has substantial benefits, or provides them with social status, then they may be willing to pay more.

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