MKTG 355 Lecture 2: RetailManagement-MKTG355-CLASSLECTUREDECK2
Document Summary
May 11th group presents on book need book before then. Get an older version of the book ** amazon. Case #2 is your group; just presenting the case. When not presenting you are doing a 3 page paper (case write up) In a discussion form with questions included. U. s. retail sales by channel (us census bureau 2009) Why are retailers using mult channels to interact w/ customers. Customers want what they want, when they want. Customers want new ways to engage with retailers. Touch/feel vs ease of use (generational/particular market like gardening) Virtual communities (goes along w/ tools for eval on merch) Visit to store is to confirm what you read about product. Group question-------would order computer software online bc can easily download. Shopping in future (not important/nor prob not on test) Mcd touch screen menu and pay [eliminates the person] Utilitarian needs: satisfied when purchases accomplish specific task. Hedonic needs: satisfied when purchases accomplish need for entertainment/emotional/recreational.
