MKTG 451 Lecture Notes - Lecture 3: Alcon, Tears, Contact Lens
25 Mar 2020
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Document Summary
Manufactures, distributes and markets ophthalmic (eye) surgical equipment, contact lens care products and other consumer eye products that treat diseases and conditions of the eye. Considered strongest portfolio in the ophthalmic industry. We sell products in over 180 countries our total annual revenue exceeds billion. Better than competitors because its constantly updating the research and development. Alcon puts strategic efforts into finding new efforts that will benefit both the patient and the doctor. Alcon research foundation: provides annual grants-in-aid for independent eye research. Alcon is that largest corporate contributor to the national eye care project. Serva program: brings second and third year ophthalmology residents to the william c. conner. Research center for an all-expenses paid day of lectures and discussions. Experimenting their products on rabbits: they only exposed the products to one rabbit for 12 hours. Misinformed individuals: especially celebrities have a large influence on people promoting other brands.
