MKTG 451 Lecture Notes - Lecture 6: Estée Lauder Companies, Galleria Dallas, Nordstrom
25 Mar 2020
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Document Summary
Estee lauder companies, with total annual revenues in excess of billion, is one of the world"s leading manufacturers and marketers of ladies cosmetics, skin care, fragrance, and hair care products. U. s. markets, company brand names include estee lauder, clinique, and aramis. These brands have a complete line for the middle to upper income consumers. Founded in new york by the late ms. estee. Lauder, the company began operations in 1946 as a producer of a proprietary skin cream that was developed with the assistance of her chemist uncle. Women"s beauty products with iridescent ( glitter ) colors that shift with the light have recently become very popular. Today, as the estee lauder (el) sales representative, you will be introducing the new pure illuminations line for face/eyes/lips to a key customer. The most profitable areas in the major department stores often include cosmetics, costume jewelry, and perfumes.
