MKTG 451 Lecture Notes - Lecture 5: Coccinellidae, Wind Machine, Pesticide
25 Mar 2020
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Document Summary
Source of all-natural insecticides, such as lady bugs. Npc also stocks black lady bugs: they eat mealy bugs that plague many growers in the hot summers. For both lady bugs, it is for 71,000 adults: we don"t negotiate on price, must be booked in advance of growing season so that npc produces enough beetles. Npc"s proper mixture is an internal secret recipe that is adjusted to each of their clients: it will treat one full acre of a growing field. The lady bugs increases growing yields and associated profits by an average of 3-4% during a normal agricultural season. Npc has large and small customers who remain loyal: one of their clients is one of the nation"s biggest agricultural conglomerates. Pesticide free growing solutions have been featured in many articles. Usda has notices npc"s positive results and has assigned one state field scientist to monitor npc"s effectiveness. Convince them to adopt product/service for the upcoming growing season.
