PSY 240 Lecture Notes - Lecture 2: Floyd Henry Allport, Tunxis Community College, Behaviorism
23 Nov 2020
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First textbook in social psychology written by floyd allport (1924) Early psych was influenced by: behaviorism, gestalt psych and historical events. Behaviorism: a theory of learning that describes peoples behavior as acquired through conditioning. Behavior that was followed by a reward, it was argued would continue (conditioning) this perspective was very influential in much of the early work/understanding animal behavior (ie skinner) Social learning perspective describes how people form attitudes and behavior through reinforcements (ie kids playing violent games = more aggressive behavior) Behaviouris approach ignores the roles of peoples thoughts, feelings and attitudes and therefore is too simplistic to explain behavior. Gestalt psychology: a theory that proposes objects are viewed holistically. In fact, if you look at a small enough area of the picture and ignore the rest, it is very difficult to determine that these seemingly random marks are part of a dog.
