PSY 240 Lecture Notes - Lecture 22: Psy, Patricia Devine, The Need

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Part of the power of stereotypes is that they can bias our perceptions and responses even if we don"t personally agree with them. Patricia devine distinguishes between automatic and controlled processes in stereotyping. She argues that people have become highly aware of the contents of many stereotypes through cultural influences, such as lessons learned from parents and images in the media. Because of this high awareness, people automatically activate stereotypes whenever they are exposed to members of groups for which popular stereotypes exist. Thus, we are primed to think of concepts relevant to a stereotype when we think of a stereotyped group. To be sure, we can try to prevent this activated stereotype from influencing our judgments or behaviors. But the stereotype can affect us in spite of our good intentions. Devine exposed white participants to subliminal presentations on a computer monitor. For one group, these presentations consisted of words relevant to stereotypes about black people, such as.

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